Pricing guide
What a billboard actually costs — and what 24 hours costs here
Outdoor advertising quotes are hard to compare because every vendor bundles location, loop share and production differently. Below are the ranges you should expect by format, followed by the exact published price of every block on this wall.
Billboard cost benchmarks by format
Ranges reflect commonly quoted US media rates. Treat them as planning ballparks — a vendor quote for a specific board is the only exact number for traditional outdoor.
| Format | Typical cost | What drives it |
|---|---|---|
| Digital roadside billboard | $1,200 – $15,000 per 4-week cycle | Priced by market and traffic counts; usually a shared loop of 6–8 slots. |
| Static roadside billboard | $750 – $14,000 per 4-week cycle | Add print and installation costs on top of the media rate. |
| Digital screen in a mall or transit hub | $500 – $4,000 per 4-week cycle | Short rotating slots, often bundled across multiple screens. |
| Mobile / truck-side billboard | $800 – $3,500 per day | Route-based, and the rate usually includes the driver. |
| A block on The Day Wall | $14.00 – $371.04 per 24 hours | Exact pixel space, one flat price, no agency minimum or print cost. |
The Day Wall: every price, published
One flat charge per run. No agency fee, no print cost, no minimum cycle. Prime blocks sit in the top band of the wall and carry a 1.6× premium.
| Block size | Pixels | Standard / 24h | Prime / 24h |
|---|---|---|---|
| Square | 240×240px | $14.00 | $22.40 |
| Banner | 480×240px | $35.69 | $57.10 |
| Tower | 240×480px | $35.69 | $57.10 |
| Wide | 720×240px | $61.69 | $98.70 |
| Block | 480×480px | $90.97 | $145.55 |
| Takeover | 960×480px | $231.90 | $371.04 |
Prices exclude sales tax, which is calculated at checkout.
Claim a blockCommon questions
- What is The Day Wall?
- It is a public grid of ad blocks that anyone can rent for 24 hours. You pick an open spot, upload an image, write a short headline, add a link, and pay once. When the 24 hours are up, the block clears itself so someone else can use it.
- Who is this useful for?
- It works for small launches, side projects, indie products, local events, personal websites, memes, or any message that benefits from a highly visible, time-limited spot. You do not need an agency or a long-term contract.
- What makes this different from a regular billboard?
- Traditional billboards are rented for weeks, quoted per market, and often share a rotating loop with other advertisers. The Day Wall is flat-priced, runs for exactly one day, and shows your block continuously on the same page instead of sharing a screen.
- How long does my ad stay live?
- You choose the run length at checkout: 24 hours, 3 days, or 7 days, starting the moment your payment goes through. When the window ends the block clears itself automatically and the spot opens up for the next booking — there is nothing to cancel and no renewal charge.
- What image and link should I use?
- Use any image that represents your ad or brand. The preview shows exactly how it will look on the block, so you can adjust before paying. The link can be any URL you want visitors to reach when they click your ad.
- Can I book more than one block or run longer than 24 hours?
- You can book as many blocks as you want, each as its own checkout. You can place them next to each other to form a larger shape. During checkout you can also choose a 3-day or 7-day run if you want your ad to stay up longer.
- Why do traditional billboard quotes vary so much for the same city?
- Outdoor rates depend on traffic counts, board visibility, loop share, illumination, and whether the vendor bundles production. Two boards on the same street can quote very different numbers because one sits at a red-light stop and the other shares a 10-slot rotation.
- How does a prime block here compare to a premium billboard location?
- A prime block is fixed at the top of the page, visible to every visitor, and not rotated with other ads. A premium roadside board may have higher raw traffic, but it is usually part of a loop and priced by a sales team. The prime premium here is a published 1.6× multiplier instead of a negotiated markup.
- What happens if something goes wrong with my booking?
- If your payment fails or your spot overlaps another ad, the form stops you before charging anything. Once a block is paid and live, it runs for the full 24 hours. For anything else, email us and we will sort it out.
- Can I get a refund?
- Refunds are only available if there was a technical error on our side, such as a duplicate charge or a booking that never went live. Once an ad is running, we cannot refund it because the spot was reserved for that time window.
Need something else? Email abrahamsmith20@gmail.com.
Want to see what is open right now? View the live wall.