Pricing guide
What a billboard actually costs — and what 24 hours costs here
Outdoor advertising quotes are hard to compare because every vendor bundles location, loop share and production differently. Below are the ranges you should expect by format, followed by the exact published price of every block on this wall.
Billboard cost benchmarks by format
Ranges reflect commonly quoted US media rates. Treat them as planning ballparks — a vendor quote for a specific board is the only exact number for traditional outdoor.
| Format | Typical cost | What drives it |
|---|---|---|
| Digital roadside billboard | $1,200 – $15,000 per 4-week cycle | Priced by market and traffic counts; usually a shared loop of 6–8 slots. |
| Static roadside billboard | $750 – $14,000 per 4-week cycle | Add print and installation costs on top of the media rate. |
| Digital screen in a mall or transit hub | $500 – $4,000 per 4-week cycle | Short rotating slots, often bundled across multiple screens. |
| Mobile / truck-side billboard | $800 – $3,500 per day | Route-based, and the rate usually includes the driver. |
| A block on The Day Wall | $14.00 – $371.04 per 24 hours | Exact pixel space, one flat price, no agency minimum or print cost. |
The Day Wall: every price, published
One flat charge per run. No agency fee, no print cost, no minimum cycle. Prime blocks sit in the top band of the wall and carry a 1.6× premium.
| Block size | Pixels | Standard / 24h | Prime / 24h |
|---|---|---|---|
| Square | 240×240px | $14.00 | $22.40 |
| Banner | 480×240px | $35.69 | $57.10 |
| Tower | 240×480px | $35.69 | $57.10 |
| Wide | 720×240px | $61.69 | $98.70 |
| Block | 480×480px | $90.97 | $145.55 |
| Takeover | 960×480px | $231.90 | $371.04 |
Prices exclude sales tax, which is calculated at checkout.
Claim a blockCommon questions about billboard cost
- How much does a digital billboard cost?
- Traditional digital billboards usually run between $1,200 and $15,000 for a four-week cycle, depending on the market, the traffic count of the location and how many advertisers share the loop. Production is cheaper than static boards because there is no printed vinyl, but most vendors still require a multi-week minimum.
- Why is billboard pricing so hard to compare?
- Outdoor vendors quote by cycle length, share of loop and estimated impressions, and those inputs differ from vendor to vendor. The Day Wall skips the estimate: you buy a fixed pixel area for a fixed number of hours at a published price.
- What is the cheapest way to run a billboard-style ad?
- The cheapest option here is a single 240×240px block in the standard band at $14.00 for a full 24 hours. Larger blocks cost more than their block count because attention scales with area.
- Do you charge extra for placement?
- Yes. Blocks in the prime band at the top of the wall cost 1.6× the standard rate for the same size, because they are seen first. Multi-day runs are priced by days^1.15, so a longer run costs more in total while the effective per-day price stays predictable.
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